As the cost of coffee continues to rise, we believe great coffee shouldn’t come with an unreasonable price tag. That’s why we work closely with our growers and trusted suppliers to source exceptional beans, build long-term relationships, and keep our costs as low as possible—so we can deliver outstanding coffee at a fair price.

But Cup For Bro is about more than just coffee.

It was built on a simple belief: sometimes all it takes is a coffee and a conversation.

Every year, around 1 in 4 people in the UK experience a mental health challenge. While awareness has grown, there’s still more to be done to encourage meaningful conversations and stronger communities.

By choosing Cup For Bro, you're not just enjoying exceptional coffee. You're supporting a brand with a purpose—one that's committed to making great coffee more accessible while helping create more opportunities for conversations that can make a real difference to mental wellbeing across the UK.

One cup. One conversation. One bro at a time.

Inside a coffee shop with a barista working behind the counter. There are shelves with bottles and plants, and pendant lights hanging from the ceiling. A chalkboard menu is visible on the left.
Interior view of a cozy cafe or coffee shop with plants on shelves and windows nearby, a white counter displaying coffee beans, drinks, and small decor items, and a high wooden beamed ceiling.
Two men at a coffee shop counter, one paying with a card and the barista taking the payment. Coffee and baked goods on display.
Interior of a bright modern coffee shop with high ceilings, large arched windows, and hanging pendant lights. There is a wooden menu board on the wall listing coffee options with prices, and a counter with cups and a payment screen. Customers are sitting at tables near the windows, enjoying their drinks.

Meet the Founder

Originally from New Zealand, Marcus Ambrose is a 23-year-old professional hockey player and the founder of Cup for Bro. What started as a passion for great coffee has grown into a mission to build the UK's most impactful coffee brand—one that brings people together, sparks meaningful conversations, and supports mental health initiatives with every cup.

From the belief coffee is more than just a daily ritual. It's an opportunity to connect, check in on the people around us, and create moments that matter. Through Cup for Bro, together we are building a business with purpose, proving that great coffee can have a lasting impact far beyond the cup.

A young man with short dark hair and a light mustache and beard, smiling slightly, standing with arms crossed in front of a plain black background. He is wearing a sports jersey with red, blue, black, and white colors, and has a black wristband on his left wrist.
A male field hockey player in a blue uniform lunges forward on a green field, holding a hockey stick with both hands, with a focused expression.
A male field hockey player wearing a white jersey with blue accents and a lion emblem, red shorts, and white sneakers playing on a green field.
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Change is simple

Switching your everyday coffee at home can make a real difference — without costing you extra. By choosing Cup For Bro, you’re getting high-quality, ethically sourced coffee while also supporting men’s mental health charities across the UK. It’s the same daily ritual, the same great taste — but with purpose behind every cup. One small change in your kitchen can help spark conversations that truly matter.

For cafés, restaurants, workplaces, and retailers, stocking Cup For Bro means serving great coffee while actively supporting a cause your customers care about. With competitive pricing, promotional support, and a mission that resonates, partnering with us allows your business to make a meaningful impact — turning every cup you serve into something bigger than coffee.

Follow Us on Social

Packaging of coffee beans with bold blue text reading "Decaffeination at its finest" and additional labels stating "Making change easy" and "New bean!" on a grid background.
A package of coffee labeled 'Bridge Blend' with three coffee beans beside it; overlay menu showing options including 'New Order'; below, stylized text reads 'Coffee with impact' and a social media handle '@reallygreatsite'.
A coffee sale advertisement featuring a bag of coffee labeled 'Brew-tiful' with a female character holding a large coffee cup, surrounded by colorful text and stickers promoting new coffee blends and supporting UK mental health.
Two glasses of iced coffee with ice cubes and straws, with text that says 'Summer Brew' in large red letters and a red badge that reads 'Ice, Ice, Baby'. Additional text promotes starting 2026 with purpose by drinking coffee, with a red button labeled 'Brew Purpose' and a website link.
Follow the journey!!

Shop the range

Here, creativity meets opportunity—and it all starts with a cup. Whatever you're building, our carefully crafted blends give you the confidence to take that first step: bold roasts to spark ideas, balanced profiles to steady your focus, and ethically sourced beans that reflect purpose. Driven by curiosity and built on intention, our coffee fuels thoughtful execution and meaningful connection. Browse our range today and let every sip power the next bold move you make.

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Contact us

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